Content creation can be overwhelming work. You craft your imagination into molding something that everyone can find worthy of their attention and love, and in the pursuit of the journey, you might get stuck phrasing your ideas into posts. Or when you are juggling (and struggling with) your posts and schedule and can’t find a way out of the chaotic maze. Either way, the situation can be frustrating and can slowly pull away the love you have for content and turn it into a mundane task. Being closely associated with the content creating world, we understand this part of the job very well.

Hey there! Today, The Thinking Cloud brings you the top 10 easy-to-use tools for creating content that will hook your audience to your account and boost your engagement by miles.

1. Canva

Canva is the Moses of content creators. Today, almost every second person has heard the name of this easy-to-use graphic designing platform that offers thousands of free templates, images, and a collaborative approach to your projects.

Most of the features are available free of cost and to access the premium tools, various plans ranging from Rs.499 per month are available.

2. Inshot

A woman holding a phone and shooting a video from her car window.

As Instagram reels have taken over the world of social media, Inshot plays its part by being one of the most user-friendly Photo and Video-editing apps out there. It comes with transition effects, all kinds of filters, stickers, music, and backgrounds that can be used to create professional-looking videos. I was surprised to find some of the big content creators like Tina Lee (@offleatherandlace) using this app for making their daily vlogs. It’s simple to use and the results are worth trying for.

The app is available free of cost and with a premium subscription at $3.99 per month.

Find more on the features of the app at Inshot Mobile Video Editing App: An Overview and Review by Lindsay Pietroluongo.

3. Hootsuite

Just creating great posts doesn’t guarantee success for your projects. What does is designing a strategy for your social media updates and Hootsuite does the job for you. Hootsuite is a widely popular social media management platform that takes over the role of scheduling your posts, measuring analytics, monitoring activity, establishing app networks, managing comments, and basically everything that a social media manager does.

The app can be used for $49 per month and some features can be used for free as well.

4. Adobe Creative Cloud

Keyboard, tablet and notebook arranged on a desk. Tablet has icons of Adobe creative cloud apps on display.

Adobe Creative Cloud is a set of 20+ applications offered by Adobe Inc. that gives users access to a wide range of tools to do the A-Z of content creation, graphic designing, web development, and photography. It has Adobe Photoshop, Illustrator, Character Animator, Lightroom, Animate, and more that are used and approved by professionals across the world.

Creative Cloud offers free membership for a trial period of 7 days.

5. Grammarly

Against the common notion, you’ll be surprised to find just how many people pay attention to the caption of your posts. It’s important to write concise, catchy, and grammatically correct captions to reflect your professionalism in the content you are sharing. Grammarly comes in handy in these situations. The free software provides basic writing suggestions, tone detectors, grammar and spelling checks, and more.

The platform is available for android and iOS, and is available for free. Premium plans can be accessed by paying $30 per month.

A person working on a laptop. Various analytics in form of bar graphs, charts and numbers are on the screen. A mug, pens and cellphone are also arranged on the desk.

Creating content on topics that are hot and trending in the market not just guarantees a boost in audience engagement but also shows that your page is working for the community and not in isolation with itself. Here Google Trends come into the picture for navigating what your audience likes best in almost real-time through the generation of popular search terms on the internet. You can narrow your search by time, find related topics, filter search by geographical location or time, and refine your search using categories.

7. Piktochart

Inserting visual content in the form of infographics in social media posts is a go-to thing for content creators. Active engagement is only possible when the information is broken down into simpler words and phrases with a creative presentation that appeals to your audience. Piktochart is a platform for creating the same – infographics, posters, flyers, charts, reports, social media graphics and so on that will add color to your content. There are over 600 alluring templates available for customization and you can create your own visuals.

Piktochart is available free of cost as well as for $84 per year with more features.

8. Unsplash

There’s one thing that irks content creators and writers alike and that is when you are hunting for pictures to add to your posts or videos, suddenly every fitting image is either low in resolution or copyrighted, and you have to pay $30 to use it. Enter Unsplash. The website allows the users access to over 1 million freely-usable images for commercial as well as personal purposes.

9. Bitly

Imagine uploading an aesthetic video on your social media handle and just below it you are sharing a URL that looks like this –

An extremely long URL

Certainly steals away the charm of the post, right? In these situations, Bitly is the perfect app that shortens your URL and on top of that, provides insights on the number of clicks on the link, locations of engagement, and many more useful features to manage and analyze your links.

10. Hashtagify

Hashtags are extremely important when it comes to reaching the desired segment of the audience for your content. Be it any social media platform, the usage of the right kind of hashtag can make your game. Hashtagify can relieve you of the taxing task of spending hours on the quest for good hashtags. It also provides in-depth analysis for any hashtag like the popularity of the word or phrase, the country it’s mostly used in, spelling variants, the recent popularity of the term, and more.

We hope these help you ease the process of creating beautiful content for your social media. Find more on Content Creation and Social media tips at The Thinking Cloud.



  1. Good read. Thank you

    Liked by 1 person

  2. Perfectly written!!

    Liked by 1 person

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